Digital Marketing Audit
Channel mix, spend allocation, funnel and commercial efficiency, reviewed end to end.
Enterprise digital marketing consultant
An independent verdict on your enterprise marketing
Senior-level audits, second opinions and ongoing guidance for enterprise marketing and digital leaders. We don't sell execution — so our advice carries no agenda.
Why it matters
Large budgets deserve an outside view
Enterprise digital marketing runs through many hands: in-house teams, several agencies, platforms with their own targets and a reporting layer that rarely agrees with itself. Everyone involved has a view — and most of them have something to sell.
As an enterprise digital marketing consultant, J Setzer gives CMOs, CEOs, CFOs and boards a candid, evidence-based answer to the question that matters: is this working, and what should we do next?
Every engagement is led personally, at senior level, in English or German.
Audit practice
Where we look
Each audit is scoped to the decision in front of you and delivered as an executive verdict, a detailed findings report and a prioritised plan.
Search & SEO Audit
Technical health, content authority and international search visibility across markets.
Paid Media Audit
Account structure, bidding, targeting and wastage across Google, Microsoft, Meta and LinkedIn.
Analytics & Measurement Audit
Tracking integrity, attribution logic and whether your reporting can be trusted at board level.
MarTech & Data Stack Audit
Tools, integrations, consent and data flows — what earns its licence fee and what does not.
Agency & Vendor Review
An impartial assessment of partner performance, contracts, fees and accountability.
Ways to engage
Senior judgement, applied where it counts
Fixed-scope Audit
A defined, time-boxed review of one or more areas of your digital marketing, answering a specific commercial question.
What you receive
- Executive verdict (one page)
- Detailed findings with evidence
- Prioritised fix / stop / start plan
- Findings presentation to leadership
Best for
Before a budget cycle, a re-platform, a new agency or a new CMO.
Independent Opinion
A senior expert view on a decision already on the table — a strategy, a proposal, a forecast or a vendor shortlist.
What you receive
- Written opinion with rationale
- Risks, gaps and questions to ask
- Recommendation you can defend
- Optional briefing for board or investors
Best for
When you are being asked to approve something and want it pressure-tested.
Advisory Retainer
Fractional senior counsel on call — keeping strategy, agencies and in-house teams aligned and accountable over time.
What you receive
- Regular strategy sessions
- Agency & team governance
- Quarterly performance review
- On-call opinions as decisions arise
Best for
For leaders who want a trusted, independent voice in the room every quarter.
Executive Briefing
Focused workshops that give leadership teams a shared, jargon-free understanding of digital performance and priorities.
What you receive
- Tailored half- or full-day session
- Pre-read and briefing pack
- Decisions and actions captured
- Follow-up recommendations
Best for
Board strategy days, leadership offsites and transformation kick-offs.
Our line in the sand
Advice is only as good as its independence
We are deliberately not an agency. That is what lets us tell you when the work is good, when it isn't, and when the answer is to spend less.
What we will never do
- Run your campaigns or manage ad accounts day to day
- Take commission or referral fees for what we recommend
- Recommend work so that we can be hired to deliver it
- Bury the verdict in a hundred-page deck
Questions & answers
Straight answers before you call
What does an enterprise digital marketing consultant do?
An enterprise digital marketing consultant reviews how your marketing budget, channels, agencies and measurement are performing and tells leadership what to change. In our view, the most valuable thing a consultant can deliver at enterprise level is not more activity but an independent verdict: what is working, what is not, and where money is being wasted. We diagnose and advise; your teams and agencies execute.
How much does an enterprise digital marketing consultant cost?
Market rates vary enormously, from hourly freelancers to six-figure strategy-firm engagements. We quote a fixed fee for audits and independent opinions, scoped to the decision in front of you, and a monthly fee for advisory retainers. Our honest advice: judge the fee against the budget it governs. A few percent of misallocated spend on a large media budget usually dwarfs the cost of an outside view.
Should we hire a consultant or an agency?
They do different jobs. An agency is paid to execute, which means it has a natural incentive to recommend more work, more channels and more spend. A consultant who does not sell execution can tell you when the work is good, when it is not, and when the right answer is to spend less. Most enterprises need both — they just should not be the same company.
When should an enterprise bring in an outside marketing consultant?
The best moments are before a decision becomes expensive: ahead of a budget cycle, a re-platform, an agency pitch or a new CMO's first 100 days. Another clear signal is when your agencies, platforms and finance team all report different numbers. If nobody can say with confidence what is working, an independent audit is usually cheaper than another year of guessing.
What should we ask before hiring an enterprise marketing consultant?
Ask who will actually do the work, how they are paid, and whether they earn commissions or referral fees from anything they recommend. Ask whether they would ever tell you to cut a channel or keep your current agency. And ask to see what the final deliverable looks like. If the answer is a hundred-page deck, keep looking — leadership needs a verdict it can act on.
Will you work alongside our existing agencies?
Yes. An audit is not a witch hunt, and often the conclusion is that an agency is doing good work that is being measured badly. We work with in-house teams and agencies to get the evidence, then give leadership an impartial view of performance, fees and accountability.
Do you work with companies outside the US?
Yes. We work with enterprise clients worldwide, in English or German, and every engagement is led personally at senior level.
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Have a decision in front of you?
Tell us what you're being asked to approve. We'll tell you, candidly, whether we can help and what it would take.