Product Demos
Clear, tailored walkthroughs of your tool that connect features to the prospect’s marketing goals.
Digital marketing sales executive · Outsourced, for hire
A senior sales executive who speaks marketing
Bring in an outsourced digital marketing sales executive to run your product demos and host or join your sales calls. No cold calling.
Why it works
Marketers buy from people who speak their language
When you sell a marketing tool, your prospects are marketers. They want to talk to someone who understands campaigns, attribution, SEO and budgets — not someone reading a feature list.
I'm Jochen Setzer, founder of J Setzer. I bring hands-on know-how from dozens of digital marketing projects, fluent English and German, working Spanish and strong communication skills to your demos and sales calls. As your outsourced sales executive, I take over the conversations your prospects have already asked for — at the level your buyers expect.
The same candour that drives our advisory work applies here: honest answers build trust, and trust closes deals.
What I bring
Digital marketing expertise on every call
A rare combination: deep practitioner knowledge, excellent communication and three languages.
Hosting Sales Calls
Running discovery and solution calls end to end, from agenda to agreed next steps.
Joining Your Calls
A senior digital marketing voice alongside your account executives on important deals.
English & German
Fluent in both, for international accounts and the DACH market. Working knowledge of Spanish.
Marketing Know-how
Practical experience from dozens of digital marketing projects — credible with marketers because I am one.
Excellent Communication
Calm, structured and persuasive, from hands-on practitioners to C-level buyers.
Ways to engage
Senior sales capacity, on demand
Product Demos
Your booked demos, delivered by an experienced digital marketer who understands the prospect’s world.
What I handle
- Pre-call research on each prospect
- Tailored live product demo
- Objection handling and Q&A
- CRM notes and handover to your team
Best for
MarTech, AdTech, analytics and SaaS vendors with more demo requests than senior people to run them.
Sales Calls & Deal Support
Host discovery and solution calls on your behalf, or join your account executives as the digital marketing specialist.
What I handle
- Discovery and needs analysis
- Solution and use-case discussions
- Proposal walk-throughs
- Clear next steps and follow-up notes
Best for
Complex deals where prospects expect deep marketing expertise on the call.
Market Entry Sales Executive
German- and English-language demos and calls for vendors entering the DACH region or English-speaking markets.
What I handle
- Demos in German or English
- Localised talk tracks
- Market and buyer feedback
- Flexible, scalable capacity
Best for
Vendors testing a new market before hiring local sales staff.
Clear boundaries
Warm conversations only
I join conversations prospects have asked for — demos, discovery and solution calls. Lead generation and outbound prospecting stay with you.
What I don't do
- Cold calling or unsolicited outreach
- Buying or scraping contact lists
- Represent a product we would not stand behind
- Over-promise features to close a deal
Questions & answers
Before you hire me
What does a digital marketing sales executive do?
Generally, a digital marketing sales executive sells marketing products or services to businesses. My focus is narrower: I run product demos and sales calls for MarTech, AdTech, analytics and SaaS vendors whose prospects are marketers. I take over the conversations your prospects have already asked for — I do not do prospecting or cold outreach.
Can you outsource product demos?
Yes, and done well it is one of the most effective ways to add sales capacity. But I would argue the demo is where deals are won or lost, so it is the last thing you should hand to a junior rep reading from a script. Marketers buy from people who understand their world. That is why an experienced digital marketer on the call makes the difference.
Is it cheaper to outsource than to hire a sales executive?
A full-time hire means salary, benefits, recruiting time and months of ramp-up before they are fully productive, and the cost stays fixed even when demo volume drops. An outsourced sales executive gives you senior capacity when you need it. We agree the scope and pricing up front, based on the volume and type of calls.
Do you do cold calling or lead generation?
No. I do not cold call, send unsolicited outreach or buy contact lists. I work with prospects who have already raised their hand — booked demos, discovery calls and active deals. In my view, that is where an experienced digital marketer adds the most value to your pipeline.
Which products do you represent?
Tools for marketers: MarTech, AdTech, analytics and SaaS products. I only represent products I would stand behind, and I will not over-promise features to close a deal. Honest answers build trust with buyers, and trust is what closes deals.
Can you sell in the US and in German-speaking markets?
Yes. Calls are remote, so language and market knowledge matter more than location. I run demos and calls in fluent English and German, with working Spanish, which makes me a good fit for vendors selling into English-speaking markets or entering the DACH region.
How do you learn our product?
Before any call, I work through your product, ideal customer profile, talk track and common objections with your team. Because I already know the marketing problems your product solves, ramp-up focuses on your product and positioning rather than on the basics of digital marketing.
Related services
Beyond the sales call
01
Enterprise Digital Marketing Consultant
Independent audits, second opinions and senior guidance for enterprise marketing — a clear verdict on what works before the next budget is committed.
Explore →02AI Adoption Consultant
A vendor-neutral path from AI curiosity to measurable value in marketing and commercial teams — use cases, tools, governance and enablement.
Explore →03B2B Digital Marketing Strategy Consultant
A B2B digital strategy built around buying committees, long sales cycles and pipeline — not vanity metrics.
Explore →Start the conversation
More demo requests than people to run them?
Tell me about your product, your buyers and your call volume. I'll tell you honestly whether I'm the right fit.