About J Setzer

An outside view, from the inside of the industry

Founded in Germany in 2014 by Jochen Setzer, J Setzer now advises from Sydney, working in English with organisations around the world.

Our story

From doing the work to judging it

J Setzer grew out of more than a decade of hands-on digital marketing across search, paid media, analytics and content. That operational depth is exactly what makes the advice credible: we know how the work is done, where the shortcuts are taken, and what good actually looks like.

Today, J Setzer focuses solely on advisory. While our sister practices handle delivery, this firm exists for one purpose — to give enterprise leaders an independent, expert verdict on their digital marketing and the confidence to act on it.

Engagements are led personally, at senior level, from first conversation to final recommendation.

Principles

What our advice stands on

01

Independence

We earn nothing from what we recommend. No commissions, no delivery retainers, no preferred vendors — only the advice.

02

Candour

If the strategy is sound, we say so. If it isn't, we say that too — clearly, early and with the evidence to back it.

03

Rigour

Every finding is traceable to data, access or testimony. Opinions are labelled as opinions; facts are proven as facts.

The group

Advice here. Delivery elsewhere.

J Setzer is the global advisory arm of the Online Marketing Guy group. When a client needs hands-on execution, our sister practices are there — but we will always tell you if another partner is the better fit.

Start the conversation

Before you commit the next budget, get a second opinion.

A short, confidential conversation is usually enough to tell whether an audit, an opinion or ongoing guidance is the right fit.